The Business Development Manager is responsible for driving the agency's growth by developing and executing strategies that align with overall business objectives. This role focuses on identifying new market opportunities, building relationships with potential clients, and securing new business. Key responsibilities include conducting market research, prospecting, qualifying leads, negotiating contracts, and collaborating with internal teams to ensure exceptional client experiences. The role also involves managing a team, setting and tracking revenue targets, preparing reports, and analyzing market trends to maintain a competitive edge. Strong leadership and a strategic approach to business development are crucial for success in this role.
- Develop and execute a growth strategy aligned with the agency's overall business objectives.
- Identify new market segments and target audiences.
- Conduct market research to understand customer needs and preferences.
- Set revenue targets and track performance against these goals.
- Prospect for potential clients through networking, cold calling, and online research.
- Qualify leads to identify potential opportunities.
- Build relationships with decision-makers within target organizations.
- Develop compelling proposals that address client needs and objectives.
- Negotiate contracts and close deals.
- Hand off new clients to the Account Management team for ongoing relationship management.
- Collaborate with internal teams (e.g., account management, creative, technical) to deliver exceptional client experiences.
- Provide input on service development and offerings.
- Lead and manage a team of business development professionals.
- Participate in knowledge sharing and training sessions.
- Track key performance indicators (KPIs) related to sales, revenue, and client satisfaction.
- Prepare regular reports for senior management.
- Analyze market trends and competitor activity, including in the Gulf region, to identify opportunities and risks.
- Develop and maintain strategic connections with industry leaders to gain visibility in prominent vendor databases.
- Minimum 5 years in business development or sales, preferably in a digital agency.
- Strong communication, negotiation, leadership, and CRM proficiency.
- Bachelor’s degree in Business, Marketing, or related field (Master’s preferred).
- Proven track record of meeting or exceeding revenue targets.
- Familiarity with market trends, competitors, and networking in the Gulf region.