Senior HR Generalist

Location: Korba, Heliopolis.

Department: Human Resources

Employment Type: Full-time, On-Site

Working Days & Hours: Sunday to Thursday, Work Starting Time: 8 AM to 10 AM – Work Hours Duration: 8 Hours.

About Awstreams

AWstreams has been providing online marketing and quality internet solutions to organizations since 2010. During this period, the company has gained rich experience and exposure to various online marketing techniques, developed advanced techniques, and turned them into processes that are the intellectual property of its professionals. We have extensive experience in a range of online marketing services, including website design, development, and online strategies and consulting in Egypt and Dubai. We also provide e-commerce solutions and provide easy ways to manage websites using our powerful Content Management System. Our mission is to leverage marketing strategies by blending art, technology and innovative solutions that deliver measurable customer success.

Role Overview

As the Senior HR Generalist, you will be the foundational pillar of our Human Resources department, owning and executing all HR functions across the agency. You will act as a strategic partner to leadership and a trusted advocate for our employees. From sourcing top-tier creative talent to managing benefits, payroll, and employee relations, you will ensure our workplace remains compliant, engaging, and supportive of our business goals.

Key Responsibilities

Talent Acquisition & Onboarding

• Manage the full-cycle recruitment process for various roles (creatives, account managers, digital marketers, etc.), from drafting job descriptions to extending offers.
• Develop and execute effective sourcing strategies to attract diverse, top-tier talent in the marketing industry.
• Design and oversee a seamless onboarding and orientation process that integrates new hires into the Awstreams culture and sets them up for success.

Employee Relations & Engagement

• Act as the primary point of contact for all employee inquiries, concerns, and HR-related issues.
• Mediate and resolve workplace conflicts with empathy, fairness, and strict confidentiality.
• Spearhead employee engagement initiatives, team-building activities, and wellness programs to maintain high morale and a positive agency culture.

Talent Management

• Partner with department heads to implement, monitor, and optimize the agency’s performance review cycles.
• Guide managers on constructive feedback, goal setting, and creating professional development plans.
• Assist in managing underperformance through structured performance improvement plans (PIPs) when necessary.

HR Operations & Compliance

• Maintain and update the employee handbook, ensuring all company policies align with current local and national labor laws.
• Handle Employment Documents.
• Communicating with HR Vendors.
• Manage HR administrative duties, including employee records, contract renewals, and HRIS data entry.
• Oversee leave management, attendance tracking, and exit interview processes.

Compensation & Benefits

• Administer employee benefits programs and liaise with vendors to ensure competitive and cost-effective offerings.
• Coordinate with the finance department to ensure accurate and timely payroll processing.
• Conduct regular salary benchmarking to ensure Awstreams remains competitive within the marketing agency landscape.

Qualifications & Requirements

• Experience: 5+ years of progressive HR experience, preferably within a marketing, advertising, or creative agency environment.
• Education: Bachelor’s degree in Human Resources, Business Administration, or a related field (HR certifications are a strong plus).
• Knowledge: Deep understanding of employment laws, compliance regulations, and HR best practices.
• Tech-Savvy: Proficiency in HRIS platforms (e.g., BambooHR, Workday, Gusto, or Odoo) and Applicant Tracking Systems (ATS).

What We Offer

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance plans.
• Generous Paid Time Off (PTO) and paid company holidays.
• A vibrant, inclusive, and highly creative company culture.
• Opportunities for ongoing professional development and career growth.