Content Director
Masr el Gedida,
Egypt
As the Content Director at AWstreams, you will own the editorial vision, messaging architecture, and content strategy for our agency and our clients. Your primary purpose is to ensure that every piece of content, from social media copy to long-form editorial, is highly engaging, strategically aligned, and culturally relevant. You will lead the content and copywriting teams, shaping the tone of voice for major brands and ensuring consistency across all written and multimedia communication.
Responsibilities
- Develop overarching content strategies that align with the client’s business goals, target audience personas, and the specific nuances of various digital platforms.
- Oversee, edit, and approve copy and content deliverables across social media, websites, blogs, video scripts, and PR materials.
- Define and enforce distinct brand voices and editorial guidelines for a diverse roster of clients.
- Work in tandem with the Creative Director to ensure seamless integration of copy and visual design in all conceptual campaigns.
- Lead, mentor, and evaluate a team of copywriters and content creators, elevating their writing skills and strategic thinking.
- Analyze content performance metrics alongside the media team to refine strategies and maximize audience engagement.
Must Have
- 8+ years of experience in copywriting, content strategy, or editorial leadership within a digital marketing or advertising agency.
- Masterful command of the Arabic and English languages, with an impeccable eye for grammar, tone, and persuasive storytelling.
- Proven ability to craft and execute content strategies that drive brand awareness, community engagement, and lead generation.
- Strong leadership skills with a history of managing and scaling high-performing content teams.
- Deep understanding of SEO principles, social media algorithms, and user-centric content design.
Nice to have
- Extensive experience crafting content localized for the GCC region, understanding cultural nuances in KSA and the UAE.
- Background in journalism, public relations, or digital publishing.
- Experience integrating AI-assisted writing tools into the content production workflow efficiently and creatively.
What's great in the job?
- Join a creative, collaborative team where your ideas are valued.
- Work in a flexible environment that promotes innovation and growth.
- Minimal bureaucracy – empowering you to do your best work.
- Opportunities to expand your expertise across diverse projects.
- Make a real impact on our brand and audience.
What We Offer
Every employee has the opportunity to see the impact of their work and make a meaningful contribution to the company's success. A collaborative and engaging environment ensures a sense of belonging and shared achievement throughout the year.
Perks
Enjoy a supportive work environment with opportunities for growth and recognition.
Social Insurance
Comprehensive coverage to ensure your financial security.
Medical Insurance
Access to quality healthcare services.
